The goal of this project was to create a brand identity for a new bike cafe in New York. Emphasis was put on concept development.
The chosen concept was “Plug into your Inner Uniqueness”, which is translated visually as a juxtaposition of human and electrical motifs.
“Plug into your Inner Uniqueness”
Focus on individuality and connection.
Unique was defined as meaning:
rare + different + one of a kind
It can be further articulated with these phrases:
You are special
Connect with your creativity
Our differences unite us
