Key4Life has a mission to reduce youth reoffending knife crime through the delivery of an innovative 7-step program that focuses on children; specifically young men aged 10-20 who are in prison, at risk of going to prison, or caught up in knife crime.
This project involved creating a typographic solution to the UK’s knife violence problem among young people aged 10-17. The brief required one 1 physical deliverable, 1 digital deliverable, and 1 non-traditional touchpoint.
The solution we were tasked to design had to be able to operate within a pre-established system. To make sense of all of the moving parts and parties involved, we decided to map out the system in order to gain insight as to where would the campaign would have the largest impact as well as seeing how it would interact and collaborate with other Key4Life services.
