This project was a partnership between Deloitte and SCADpro, SCAD’s collaborative innovation studio.
Brief: Research and develop concepts for the future of human services that improve the lives of citizens and vulnerable populations.
Role: Team Lead
Duration: 10 Weeks
Team: Anushua Sinha, Brian Zee, Dila Kiliboz, Elizabeth Escott, Jaci Schreckengost, Katherine Shuda, Lorena Guzman, Marin Bagbey, Sarah Schmidt, Tianhui Ye, Tong Liu, Tyler Stupart, Paul Blume
The social care system is split up into separate, vertical “silos” that operate semi-independently from one another. This made for a messy system with a lot of overlap. Because of this, we opted for a horizontal approach.
As human-centered designers, we wanted to make sure that we spoke to a wide range of users to understand as many points of view as possible. We used the data that we gathered to build a better understanding of the social care system as well as empathize with those who utilize it.
Our team identified a number of patterns when going over our research. This led us to creating a robust design framework to guide our ideation process.
Following with our human-centered approach to this project, we thought it essential to get feedback from users before presenting our concepts to the client.
We decided to prototype our rough concepts as narratives that told the first person story of a user going through said service.
We then went out in public, told people these stories, asked them to repeat what they remembered, and then asked for their feedback on the concept. This allowed us to understand what stood out to people as well as what they liked and disliked.
We eventually arrived at 4 interconnected concepts that all aim to solve the various issues we identified within the system.
Help before you know you need it
Coterie’s predictive system identifies when a citizen is in need of care as soon as an issue is detected and immediately sends help.
No more wait times, no more filling out the same applications over and over: social care is provided when its need is detected.
Citizens can join Coterie and then go on the rest of their lives knowing their social care needs are being taken care of.
Real people, real Help
Unite helps citizens transition from complete social care dependency to complete independence through empathy and personal growth opportunities.
Citizens become social care employees during their time at Unite. They receive training that allows them to help others and give back to the system that helped them while simultaneously learning skills for their future and earning an income.
Scoops people off the street
Scoop stations can be used 24/7 by citizens to do social care related tasks.
The physical station would include lockers owned by citizens until they no longer require care, a digital self-service interface, and a drop mail box to mail and receive packages and documents.
Scoop stations would be located in existing public buildings like libraries and grocery stores and include a digital assistant.
Help that comes your way
Dart brings social care directly to the areas in need and gives citizens a convenient and quick experience where they get what they need without having to put in much effort.
While meeting with citizens, Dart hands out care packages in partnership with local businesses, NFP's and Charities. These packages are customized to a person's situation based on the data received from Coterie. By providing people with these packages, they also distribute a sense of relief.
Due to this project’s NDA, this website is password protected, if you would like to access it please contact me and I’ll let you know what I can do.